22 Comments
User's avatar
Karen McIntyre's avatar

Wow, what a story. Fascinating. And...love your curls!

Debra Fried's avatar

Thank you, Karen. Advertising provides us all with lots of stories (some better than others, right?)

Patricia's avatar

Fascinating advertising campaign history shared by the inimitable Debra Fried. I'd read anything this woman writes, including her grocery list!

Debra Fried's avatar

Oh my god - you're way too kind - and I promise you, you'd be bored to tears by my grocery lists and actually, most of the bla bla bla I churn out. I only show the stuff I think people might not wish I'd kept to myself! xx

Sheri's avatar

Love your article! Thank you!

Did this famous campaign increase Dove’s sales?

Debra Fried's avatar

Hi Sheri - thank you so much! Yes - the campaign increased Dove's sales in a huge way. Their sales doubled, in fact!

David Fowler's avatar

You captured a moment that needs to be remembered. Way to go,Deb. So well told.

Debra Fried's avatar

Well coming from you, David, that's the compliment of a lifetime. I'm in love with your writing, as you know. And you have many an advertising story to tell, as we all know!

Molly T.'s avatar

Ok, this is an incredible story.

I LOVE learning about the incredible cast of characters you got to work with — and what a legendary campaign! I second what your friend Nikhil says: write a book.

Debra Fried's avatar

I can't thank you enough, Molly! The characters were incredible and I was lucky to know and work with every one of them.

Ken Meyer's avatar

This is beautiful, Debra. What a fantastic story!

Debra Fried's avatar

Thank you so much, Ken.

Nikhil's avatar

Amazing! You need to write a book.

Debra Fried's avatar

Oh my gosh what an incredible compliment - thank you! It takes me about an hour to write a sentence, so if there's a book in me, it'll be a looooong time coming!

Melinda Fishman's avatar

Haha! I know how you feel. I think it's a documentary. Wonderful writing. I laughed and cried knowing what it feels like to straighten my hair and let it be "real". Got here via Witold Riedel's writing today.

Debra Fried's avatar

Wow - I'm so glad and thankful you've read and subscribed - thank you, fellow conflicted curly-head!

Molly T.'s avatar

I second this!

Jim Nolan's avatar

Wow. What an amazing story, beautifully told.

Debra Fried's avatar

Thank you so much, Jim. xx

Debra Fried's avatar

That was George's suggestion. I should have given him credit.

Jim Nolan's avatar

That guy! The rest of the writing is fabulous, too.