18 Comments
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Patricia's avatar

Fascinating advertising campaign history shared by the inimitable Debra Fried. I'd read anything this woman writes, including her grocery list!

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Debra Fried's avatar

Oh my god - you're way too kind - and I promise you, you'd be bored to tears by my grocery lists and actually, most of the bla bla bla I churn out. I only show the stuff I think people might not wish I'd kept to myself! xx

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Sheri's avatar

Love your article! Thank you!

Did this famous campaign increase Dove’s sales?

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Debra Fried's avatar

Hi Sheri - thank you so much! Yes - the campaign increased Dove's sales in a huge way. Their sales doubled, in fact!

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David Fowler's avatar

You captured a moment that needs to be remembered. Way to go,Deb. So well told.

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Debra Fried's avatar

Well coming from you, David, that's the compliment of a lifetime. I'm in love with your writing, as you know. And you have many an advertising story to tell, as we all know!

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Molly T.'s avatar

Ok, this is an incredible story.

I LOVE learning about the incredible cast of characters you got to work with — and what a legendary campaign! I second what your friend Nikhil says: write a book.

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Debra Fried's avatar

I can't thank you enough, Molly! The characters were incredible and I was lucky to know and work with every one of them.

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Ken Meyer's avatar

This is beautiful, Debra. What a fantastic story!

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Debra Fried's avatar

Thank you so much, Ken.

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Nikhil's avatar

Amazing! You need to write a book.

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Debra Fried's avatar

Oh my gosh what an incredible compliment - thank you! It takes me about an hour to write a sentence, so if there's a book in me, it'll be a looooong time coming!

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Molly T.'s avatar

I second this!

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Jim Nolan's avatar

Wow. What an amazing story, beautifully told.

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Debra Fried's avatar

Thank you so much, Jim. xx

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Jim Nolan's avatar

Killer title, too!

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Debra Fried's avatar

That was George's suggestion. I should have given him credit.

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Jim Nolan's avatar

That guy! The rest of the writing is fabulous, too.

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